Waterfront Seafood Market
| Address » | 2900 University Ave Ste A4, West Des Moines IA (Map) |
| Phone » | (515) 223-5106 |
| Website » | http://www.waterfrontseafoodmarket.com/ |
| Downtown » | No |
| Type » | Restaurant |
| Tags » | Seafood | Sushi |
| Avg User Rating » |
  (based on 15 reviews) |
| User Reviews | |
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User Reviews (15 reviews)
Dec 21, 2007 AandD
The Waterfront Restaurant
December 21, 2007
A and D regularly visit The Waterfront. Prior reviews on DesMoinesAlive cover the excellent sushi and their seafood dishes. In checking just five years of annual credit card history, A and D have visited the restaurant or purchased fresh seafood and sushi a total of 153 times, roughly 2 ½ visits a month. With the average meal and drinks purchase of about $38 and a gratuity of about $8.00, for a per visit average of $46.00 and 1.5 visits a month, the five year restaurant dining spend is $4,140.00. The restaurant receives $3,420 and the wait staff receives $720. The fresh seafood market and sushi bar receives an average of $35 one-time a month, or a five-year total of $2,100. The total spent with The Waterfront is $6,240 over the five years, or an average of $1,248 a year. “A” is a professional chef, recipe developer and cookbook author who buys a lot of seafood from The Waterfront, often spending another $50-$75 a month that is not included in these totals; that could be another $3,600 over five years.
Ted Hanke, the owner, is a smart, solid restaurateur and has built a successful restaurant business and is building a new expansion venue in Ankeny. Ted has to decide whether that five-year customer total of $6,240 is worthwhile, historically as well as in the future. Customer retention is what drives the restaurant business. It is people who spend money in your store.
On this visit, arrogance and customer disdain have reared their ugly head. Both A and D ordered drinks and dinner. D ordered Walleye Pike, pan fried at $16.00. The dinner comes with two sides, either vegetables or a salad and one other, usually a potato. D asked for just vegetables and the salad. The server said that would be an extra $1.50. D could have a salad or vegetables and a potato, but if D wanted a salad and a vegetable (but no potato) it would be an extra $1.50. D protested, saying that was ludicrous.
At this point, any half-experienced server would say, “No problem” and go for the tip. Not this one. The manager was brought to the table. “It is an extra $1.50.” D informed the manager that this was the way a good customer is lost. “Tell Ted.” was the solution. Clearly, the “manager” has zero authority or common sense. How this decision could go from a server to the supposed ‘manager’ and not have the problem solved to the customer’s satisfaction boggles the mind. Look at the comparable economics:
A similar dish at Urbandale Grill (Orange Roughy, $15) comes with a large house salad. Two sides are included. Vegetables come with the dish, so two other sides are offered. D asked for a salad and vegetables (as was asked at The Waterfront) and the server responded, “Would you like double vegetables since they come with the fish?” The side dishes are also sold a la carte for $2.50 for vegetables and $2.50 for baked potato. D could have had vegetables and a baked potato and a salad for $15 at Urbandale Grill. At The Waterfront, the management refused to satisfy a customer at no economic expense to the restaurant.
The result: A and D paid for their drinks and left The Waterfront and went to Urbandale Grill. Actually, the salad at Urbandale Grill is fair superior to that at The Waterfront and the Orange Roughy dinner is superb. The servers are genuinely happy to see you and the management asks if they can do anything for you to make you happy.
But, back to The Waterfront.
Ted, you have reached that place in your restaurant’s history where you have taken your focus off your customer. You are turning into a “formula” that fits only you; the message from your staff and from you is “it’s your way or the highway.” Don’t be surprised if your long-time, loyal customers abandon you for an accommodating new restaurant. Most of your loyal customers will be dying off pretty soon anyway. You and your staff made a choice tonight: You chose to ignore a $1,248 a year customer. You chose to ignore future restaurant, fresh seafood and sushi business. Lose a customer at either place and you lose them at all three. Lose 25 similar customers because of your dumb “rules” that have no meaningful economic basis and you lose $31,200 a year; over five years that is $156,000.
All for a simple substitution—an economic exchange--of lettuce or vegetables that would have retained the customers.
You decide, Ted. A and D have decided. With their wallet. There are new places in Des Moines.
Nov 02, 2007 nevesis
The only decent seafood on the west side.
Oct 09, 2007 Bulldog
I grew up near Baltimore, so seafood is very important to me. Simply put: The Waterfront is equal to any (and better than a lot) of the fish places on the East Coast. I go there at least once a month and try something different each time. Have yet to be disappointed -- great ingredients, cooked correctly. The sushi is also excellent; maybe not as showy as some, it always has been fresh and tasty. I almost docked 1/2 a star due to the less-than-comfy waiting area. They know how busy they get, so there should be more seating while waiting. But that's no big deal ... and it's worth the wait!
Apr 25, 2007 AandD
Waterfront
April 24, 2007
A and D visit the Waterfront often. A enjoys fresh shrimp in almost any dish; D is a sushi lover. Most often, we go for dinner, but this time it was lunch. Even though it was Tuesday, the lunch crowd was as large as that in the evenings. The restaurant was packed; the sushi bar was filled; even the bar was filled. As usual, people were waiting at the door for tables.
The first thing that you realize, if you take the time to observe, is that the restaurant is clean. It has been maintained well over the years and remains bright, pleasant and in good repair. The equipment is shiny, the carpet clean, and furnishings spotless. That and the always present crowd of diners are the hallmarks of a good restaurant and a good business.
The bar is as much a part of the dining experience as the restaurant. The bar tenders are experienced, long-time employees and are as much wait staff as bar staff. They are excellent mixologists and also excellent servers. Eating at the bar is not only normal, it is encouraged and most of those in the bar are also having lunch or dinner. It is often the fastest way to have dinner in the evening, as waits for tables can be over an hour.
Some say an older customer base is an indication of a ‘blue hair’ restaurant. While there are older customers, there are also an equal number of middle age and younger customers. This place is popular not because of age, but because of overall quality of seafood, service and reasonable pricing. It is consistent and has been for years.
The wait staff are all pros. Most have been with the restaurant for years; even the newer staff are well-trained and seldom make errors. They hustle and make sure everything comes together, particularly if there are mixed seafood and sushi orders, which come from separate preparation areas.
Perhaps the chief reason for great quality at Waterfront is the adjoining fresh seafood market. Shipments arrive daily, sometimes several times a day and you are assured of the freshest possible seafood. The variety of seafood available is also excellent, certainly the most choices available in Des Moines.
The kitchen turns out solid dishes with weekly Special Nights for selected fish and seafood specials. Every so often, Waterfront has a frog legs night and serve the biggest, plumpest, most succulent frog legs D has ever had anywhere. Other special nights include lobsters, oysters, crab, and a variety of fish nights.
At Waterfront, the fresh fish and seafood is the centerpiece of the dining experience; side dishes are simple: french fries (really great), cole slaw, a mixed vegetable dish nightly, etc. Fish is grilled, baked, broiled or fried. All dishes are prepared well and portions are perfectly sized and fair for the prices which are moderate. The peel and eat steamed shrimp, A's favorite, are a perfect appetizer or, in the one-pound bucket, a satisfying entrée.
Ah, the sushi. For D, there is no better sushi prepared and served in Des Moines. The salads include an incredible seaweed salad at $4.95 that is ethereal; the octopus salad is a taste delight and the spicy octopus salad is out of this world . . . and spicy.
The 4-piece dishes of sashimi are fresh, fresh, fresh and good, particularly the tuna which is deep red, smells of salt water and melts in the mouth. The octopus and yellowtail sashimi is equally good. Prices are right at $6.25-$7.25.
The nigiri sushi selection includes tuna, yellowtail, salmon, scallop, squid, eel, mackerel, crab and shrimp. All are delightful and miniature works of art and fill the mouth with the tastes of freshness and the sea.
Where D feels the sushi chefs shine is in the large selection of sushi rolls. The fried soft shell crab, the Spider Roll, is an exquisite sculpture on the plate and absolutely delicious, perfectly prepared and styled. The California Roll, Waterfront Roll, King Crab Roll, or any of the Futomaki are all superb. All of the rolls come as 6 or 8 pieces and prices range from $3.95 to $14.95 with most at the $6.95 to $7.95 price point.
For those who love caviar and roe, try the Battleship Nigiri dishes, such as Flying Fish Roe, Salmon Roe, Smelt Roe, or the elegant Negi Hamachi with scallions and yellowtail roe.
The sushi chefs are experienced and very talented. The rice is perfection; not too sticky; not too sweet; just right. It holds together perfectly for dipping in soy and the rolls have just the right ‘compression’ to assure easy eating with the ohashi (chopsticks) or with the fingers. With a bottle of Kirin beer, life is never better than when eating Waterfront sushi.
This restaurant is clearly a gold mine for the owner. And it should be because it is well run, has excellent staff, serves top quality product, and understands what its customers want. Plus, the sushi stands up to any D has eaten in Japan. Des Moines has a treasure in Waterfront Seafood Market; not just fresh seafood to purchase, but great seafood dining.
Rating
Food: 4.5 stars
Sushi: 5 stars
Service: 4.5 stars
Ambiance: 4.5 stars
Bar: 5 stars
Overall: 5 stars
Recommended: Absolutely!
Apr 04, 2007 MG
Great sushi option. Couple of weeks ago sat at the sushi bar and was very pleased by the food and the service. The sushi menu is probably not as long as some other places, but it appears that everything that is on that menu is very well done. The fish quality was excellent. The rolls were simple, wider and thinner cut than I am used to, but quite tasty. Sashimi was had great flavor and texture. The service was very friendly and prompt. I can't remember the last time I was at the sushi bar talking to the chef(s). It was a great experience and I will be happy to go there again.
Mar 29, 2007 Amanda
My favorite restaurant, period. The clam chowder is perfect and so are the captain crunch sushi rolls. The staff is great (especially at the fish counter) and the food is ALWAYS wonderful. I don't know how anyone could have a foul word to say about this place.....
Mar 02, 2007 roger evans
Waterfront has the best seafood in town. Since it is part fish market, the fish is always fresh and it is exellently prepared. It is certainly not a fancy place. The service is good and the seafood gumbo is great. I eat lunch here often and always get gumbo to start my meal. I come only for the fresh seafood as that is what they do and they do it well. And it is a very good value.
Jan 25, 2007 
jess
The negative: the side choices are terrible, and the "ambience" is nothing special. However, the seafood and fish are wonderful. The specials are usually awesome, and tasty sushi. Fish is always beautifully cooked. Love the crab cakes too. Nice drinks at the bar, the jumbo shrimp in the bloody mary is a nice touch. I dearly wish they would make some upgrades to the interior, I don't think there's anything wrong with being casual, it just doesn't have to feel like a strip mall. And side options besides french fries, boring baked potato and rice out of a box would be huge!
Oct 19, 2006 Sparky
The clients tell is definately more "experienced" in age. We sat in the bar. The ambiance is nothing to write home about and I probably won't go back again. The Crab Cakes are exceptional while the sushi tasted like it had been made that morning. It was less than stellar and I don't reccommend it to anyone. I would maybe stick to the entree's and go to Taki for sushi. The waitstaff could have cared less if we were there and I don't know if they get their water out of a fish pond but GROSS...I know it's WDSM but this was worse than ever.
I'm glad this restaurant has their regulars, b/c I will never be one....I'm guessing the 10% senior discount drives their clientele.
Oct 06, 2006 Heidi
This rating is for the sushi only, I have yet to try anything off Waterfront's regular menu.
I am surprised that there isn't a great place for sushi in this town. Iowa City has three excellent sushi restaurants (Sushi Popo, Takanami, and the restaurant located in the newly finished hotel vitro).
The Waterfront boats the best sushi in Des Moines, not quite on par with what you can get in Miami or even Iowa City, but the fish is very fresh and the chef gets the texture of the rice just right.
I wouldn't call the atmosphere at Waterfront romantic or upscale, but what it lacks in ambiance, it makes up for in quality. If you're a sushi lover, it's the best this city has to offer.
Jun 07, 2006 Jimbo
Once you get past the host stand the Waterfront delivers good service & great food at a decent price.
Mar 31, 2006 Former Iowan
Excellent seafood. Always fresh. A casual place to dine -- although the wait can be long. The quality of seafood is probably the best around. Wednesday night specials are usually excellent. (Not in price, but in quality of seafood.)
Mar 30, 2006 Lady Sehkmet
I had my first sushi here and have been back often ever since (sushi is now my favorite food-which should say something for the quality of the sushi). I have had sushi in many different places since then (San Fransico, New Orleans, and Denver) and the Waterfront does hold up well in comparison. The rest of the menu is very good too, although the deserts are somewhat ordinary-which is one reason I docked it a little.
The other reason is the last time we went to it on a Saturday afternoon (around 2 pm), we ordered sushi to go and waited an hour for it to be prepared. The sushi chef actually said that he wasn't a machine, so what could we expect-while he joked around with other customers more than he prepared the food. This lack of customer service put a great ding on my sparkely image of this restaurant.
The sushi is great, the seafood is great, the deserts so-so, and the service hit and miss. But definately try the sushi!
Mar 30, 2006 Tom Brazelton
My family has been coming here for lunch almost every Saturday for as long as I can remember.
Lunch is really the best time to go. Dinner prices are unusually higher.
Friendly and extremely compitent servers. I like a place where you recognize your wait staff and they recognize you. After I got married, it became a place my wife and I would meet my parents and catch up. If we ever went by ourselves, the hostess would recognize us and let us know if my parents were there or not. Little things like that.
Crowd skews a little geriatric, but it's not a big deal. Just something you notice.
Some of the best seafood in town. I can't think if a single dish on the menu that fails.
Apr 12, 2005 Shane
Been there two times, and I doubt I will go again. For the price you pay, I would like to see a lot more interesting atmosphere. Also, the wait has always been over an hour, and there is no place to hang out. I did not have any problem with the food or service. They also have a sushi bar. The fact that they are always busy says more than my medocre 3 star rating. The bill for two has been in the $60 range. If you have a waitress friend, tell them to get a job at waterfront. I don't see how it could be any different than any other restaurant except that the tips have to be much higher due to big bills, plus they are always busy and have casual dress.